After the press release about our work on recycled materials in electricals was published on Wrap’s website we received a call from Design Week Magazine who wanted more info on this project for their article. Please see the article below:

Giraffe Innovation works on ‘recycled’ hi-fi

Giraffe Innovation is working on the designs of two products which could be the first electrical goods containing recycled materials to hit the high street.

The consultancy is working with TT Audio Plastics as part of a project run by Wrap to create a Meridian hi-fi co-branded with Ferrari, and a television stand produced by Vital.

Giraffe was selected through an open tender process which finished in January, according to a spokeswoman for Wrap, and the project is now at the early development stage.

A spokesman for Giraffe says, ‘Work is ongoing to get something to market as soon as possible, having proved the principle of using recycled materials is both cost-effective and acceptable in terms of quality.’

To read the whole article go to http://www.designweek.co.uk/Articles/141954/Giraffe+Innovation+works+on+%E2%80%98recycled%E2%80%99+hi-fi+.html

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