Archive for the ‘News’ Category
Thursday, May 20th, 2010
Profit from Carbon Footprinting & Lean Design FREE seminar and workshops
The increasing demand for environmentally sensitive products and services means retailers, manufacturers, and Government departments are making an increasing number of requests for data on a company’s environmental and ethical performance. But do you really understand the real impacts of your business and its products on the environment?
The Manufacturing Advisory Service South East (MAS SE) and Giraffe Innovation would like to invite you to a FREE seminar and workshop focusing on:
- Carbon Footprinting of Companies, Products and Services
- Lean & Green in Business
- Green Marketing Opportunities
This one-day practical workshop will enable your business to evaluate its operations, products and services along key environmental criterion. You will be able to bring along your product and packaging for evaluation by our expert team and learn how to undertake a carbon footprint and reduce your company’s emissions.
Please select your workshop:
Workshop 1: 17th June 2010
Venue: Oxford Spires Four Pillars Hotel
Oxford, OX1 4PS
Workshop 2: 6th July 2010
Venue: Azur at The Marina Pavilion
Hastings, TN38 0BU
The workshop will be facilitated by: Professor Rob Holdway: eco-design specialist, Mark Dowling: former manager BT Environment Unit, James Dorrell carbon and environmental scientist and Dominic Brown/David Crowfoot: Lean specialists MAS – South East.
To view the flyer will full agenda and details click here
For more information and how to register please email Anna Nilsson at email@example.com or call on 01273-422099
Monday, August 3rd, 2009
Keep your eyes out on our website, there will be new Giraffe & Manufacturing Advisory Service (MAS-SE) workshops coming soon. For more info please email: firstname.lastname@example.org
Tuesday, June 16th, 2009
Eco-design is on top of the agenda in Hong Kong and China, especially in current economic climate. The ReInventing with Design event in Hong Kong 17-19th June major focus is on the Pearl River Delta and the problems companies are having. Particularly small and medium companies, in coping with the economic problems of the current financial collapse – generally known to as the “finacial tsunami” in that part of the world.
Rob Holdway from Giraffe has been asked to talk at this event and to run a workshop, here comes a summary of what it will entitle. Rob’s talk is called ‘Design for a one planet economy’ – “the current economic turmoil and increasing market uncertainty means running an efficient business has never been more important. Being Lean and Green are inextricably linked business principles. More than this, considering the environment impact of products and services from the outset of the design process is central to achieving downstream commercial success”. Rob’s workshop title is ‘Towards a new creative synthesis: Design within the context of sustainability’. “There is a tendency to stick to the same old solutions and to what you know – for the obvious reason it is hard to stick to what you don’t know. Creativity tools act as a catalyst to new combinations and connections”. Rob will be using Giraffe’s eco-dice techniques for the workshop session.
Wednesday, June 10th, 2009
The awards this year was a success! For more information on the awards were Giraffe’s Rob Holdway was one of the judges go to Observer Ethical Awards 2009 website. Giraffe’s Habbit were the trophy’s for this years event. Check them out in the photo below. Pretty cool that David Attenborough got one!
Wednesday, April 22nd, 2009
Greenwashing is a hot topic at the moment as many companies are keen to advertise their green/ecological credentials. Greenwash is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a products or service.
To help you avoid Greenwash the following 7 guidance notes are available:
- Hidden trade-off – a claim suggesting that a product is “green” based on a small set of attributes without attention to other important environmental issues. For example, energy efficient lightbulbs made in a factory which pollutes rivers.
- No proof – when an environmental claim has been made and cannot be easily validated by supporting information or by a reliable third-party certification.
- Vagueness – when the claim is so vaguely defined or broad that the real meaning is likely to be misunderstood by the consumer.
- False labels – A product that gives the impression via images or words of third-party endorsement where no such endorsement exists.
- Irrelevance – This is a claim that may be truthful but is irrelevant for consumers seeking a environmentally prefable product. For example, products claiming “CFC-free” despite the fact that CFC’s are banned by law.
- Lesser of two evils – a claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole. For example, organic cigarettes.
- Fibbing – these are environmental claims that are no other than false. The most common examples of this are products falsely claiming to be Energy Star rated or registered.
Friday, April 17th, 2009
After the press release about our work on recycled materials in electricals was published on Wrap’s website we received a call from Design Week Magazine who wanted more info on this project for their article. Please see the article below:
Giraffe Innovation works on ‘recycled’ hi-fi
Giraffe Innovation is working on the designs of two products which could be the first electrical goods containing recycled materials to hit the high street.
The consultancy is working with TT Audio Plastics as part of a project run by Wrap to create a Meridian hi-fi co-branded with Ferrari, and a television stand produced by Vital.
Giraffe was selected through an open tender process which finished in January, according to a spokeswoman for Wrap, and the project is now at the early development stage.
A spokesman for Giraffe says, ‘Work is ongoing to get something to market as soon as possible, having proved the principle of using recycled materials is both cost-effective and acceptable in terms of quality.’
To read the whole article go to http://www.designweek.co.uk/Articles/141954/Giraffe+Innovation+works+on+%E2%80%98recycled%E2%80%99+hi-fi+.html
Friday, April 17th, 2009
The following press release was published on WRAP’s website today. We at Giraffe are very excited and proud to be involved in a great project like this!
WRAP funded project gives recycled WEEE a new lease of life
A WRAP (Waste & Resources Action Programme) project is set to introduce electrical goods containing recycled content onto the high street for the first time. A Meridian hi-fi co-branded with Ferrari and a television stand produced by Vital will be demonstrated by TT Audio Plastics and Giraffe Innovation.
This project aims to incorporate recycled materials into high quality consumer products, delivering significant cost savings and environmental benefits to manufacturers and brands.
In November 2008, Indesit, in collaboration with WRAP and Axion Recycling, successfully recycled plastics from WEEE (Waste Electrical and Electronic Equipment) materials, specifically shredded plastic waste from domestic fridges, into a cover plate for two flagship washing machine models. TT Audio and Giraffe plan to take the possibilities of recycled content further and produce high performance audiovisual equipment incorporating recycled content. Both the casing and internal components are being developed from 100% recycled UK WEEE plastic and will be aesthetically attractive, high quality and as robust as those made entirely from virgin materials.
Marcus Gover, WRAP’s Market Development Director said: “We are pleased to work with leading brands Ferrari and Meridian to develop high quality electricals and build on the succesful research that Indesit and Axion produced last year. We believe this project will further embed the feasibility of closed-loop recycling in electrical equipment as not only delivering quality, but also cost benefits to manufacturers in these difficult times. We look forward to seeing the outcome of these products in the autumn.”
Tim Ireland CEO of Meridian Audio said: “Historically manufacturers have been reluctant to embrace recycling technology because of concerns about brand perception. Meridian is committed to retaining the quality of the brand, but at the same time is open to new technologies that benefit the environment. We are delighted to be involved in this project.”
TT Audio Plastics Technical Sales Manager David Crack added: “Using recyclate in these products is at the development stage, however we believe there is a strong commercial case in producing and promoting these products and we are keen to see the results in autumn 2009.”
Meridian Audio website: http://media.meridian-audio.com/
TT Audio Plastics website: www.ttaudioplastics.co.uk/
Thursday, April 16th, 2009
LONDON’S LEADERS EMBRACE SUSTAINABILITY
UK AWARE LONDON OLYMPIA – 17TH & 18TH APRIL 2009
London Leaders will take centre stage at UKAware (www.ukaware.com), Britain’s biggest green consumer lifestyle show, to promote sustainable development in London. The discussion panel: ‘Local to Global: Catalysing change ffrom boardrooms to communities – experiences of the London Leaders’ will take place Friday 17th April, 10.30-11.45am.
Commenting at the time of the London Leaders 2009 launch, the Mayor of London, Boris Johnson, said: ‘This year’s team of London Leaders have a wonderful opportunity to make a real difference to our city and I look forward to seeing what they will achieve in 2009. Inspirational individuals can really help to galvanise communities and organisations to make changes for the better and help create a more liveable, pleasant city now and for future generations.’
Founder of UK AWARE, Danny Carnegie, says: “We are so excited to have such huge names at this year’s show and we’re expecting to treble visit numbers on last year and have a fun packed couple of days lined up. We hope that the London Leaders will inspire regular Londoners to make changes small and big that can save money, save energy and save the planet.”
The London Leaders panel at UK AWARE, ‘Local to Global: Catalysing chnage from boardrooms to communities – experiences of the London Leaders’, features 5 of the 16 London Leaders:
- Rob Holdway (Chair) – Director of Giraffe Innovation and Presenter of Channel 4’s Dumped screened last year (Rob’s dumped blog), and he’s a judge on this years Observer Ethical Awards
- Chantal Cooke - Managing Director of Passion for the Planet Radio, the UK’s only radio station providing you with solutions for a green and healthy lifestyle
- Frances Corner - Head of College at London College of Fashion, the UK’s only college to specialise in fashion eductation, research and consultancy. Frances is pioneering the adoption of sustainable and ethical practise into the fashion education arena
- Ben Todd - Executive Director of Arcola Theatre. Ben’s passion is to make the Arcola Theatre carbon neutral and create the world’s first environmental technology incubator in an arts setting
- Richard Featherstone - Regional Development Manager, London Community Recycling Network. Richard was founding Trustee of the national Furniture Recycling Network when it was established in 1989
The London Leaders programme is an initiative of the London Sustainable Development Commission – bringing together London’s leading lights in sustainability, to deliver real change, and inspire others to do the same. The London Leaders programme is delighted to be associated with UK AWARE, seeking to promote positive behaviour change to benefit the local and global environment.
Now in its second year, UK AWARE takes place at London Olympia Two on Friday 17th and Saturday 18th April 2009 between 10am and 6pm.
Tuesday, March 17th, 2009
This years Ideal Home Show will be extra exciting since Rob Holdway will talking. Rob will be focusing his talk on:
- Living a low carbon lifestyle
- Priorities for YOU – Mobility, Home Energy, Recycling (incl. packaging), Food, Water and Domestic Appliances
This will be great advice on how you can change/improve your ways and become more envionmentally sustainable.
Rob’s talks will be on 24th of March @ 12pm, 1.45pm and 6.30pm. Rob will also talk on the 3rd of April @ 12pm, 1.14pm and 5.30pm.
If you would like to get tickets for this great event and to see Rob in action go to www.idealhomeshow.co.uk. For more information about Rob’s talk click here. Looking forward to seeing you all there!
Friday, February 20th, 2009
A new energy-saving lightbulb which lasts for 60 years and will retail at £2 has been developed. The bulb is 3 times more efficient than the best performing energy-saving lightbulb today and 12 times more efficient than a conventional tungsten bulb. It can cut lighting bills by 75% and if the new bulb was installed in every home and office it could cut the proportion of UK electricity used for lights from 20% to 5% a year. This is a reduction equivalent to the output of eight power stations.
The bulbs are made using Gallium Nitride (GaN), which is a manmade substance used in LEDs. Manufacturers have already begun work on production prototypes and the first units could be on the shelves within 2 years.
Changing Habbits Launch Event 1st Oct 2009 at City Hall
Details / invite (PDF - 495k)
South-East Carbon Footprinting & Sustainable Design workshop
THE OBSERVER ETHICAL AWARDS
Details and registration form (PDF - 321k)
Robert Holdway, Director of Giraffe is a member of The Observer Ethical Awards Judging Panel. Read more ...
CALCULATE YOUR COMPANY’S FOOTPRINT
Use the Footprinting tool
to quickly calculate how much environmental impact that arises from manufacturing and using your mobile phone and personal computer.
SUSTAINABLE DESIGN – BEYOND COMPLIANCE
"The broad intention of sustainable design is to reduce overall environmental and social life–cycle impacts while maintaining performance and value for money. This means design for resource minimization, reduced hazards increased reuse, repair, recycling and general waste reduction."
Holdway & Walker, Design Management Institute Journal, Boston USA.
CONSUMER STUDY WITH THE OBSERVER
Giraffe’s one–month consumer study with The Observer. Read more ...
Send your examples of over packed products to us »
"... a good overview of the impact of the legislation as well as the environmental impact of our products and packaging. We identified over £200,000 of potential savings – and have already saved £15,000 since the workshop – it’s a win, win everywhere."
Ken Simpson – Regulatory Manager Belkin Components