Rob Holdway from Giraffe was interviewed for article ‘Why green logos are all greek’ in Packaging News Magazine

The article looks into the confusion regarding the different green labels. Many customers do not simply know what the labels mean. “A carbon logo on a packet of crisps isn’t going to affect which one I choose, and I work in the industry,” says Rob Holdway. At Giraffe we believe that a carbon label isn’t useful unless you have something to compare it to, it also needs to relate to something that the consumer can understand.
Read the whole article in Packaging News

The University of Auckland continues to run a NPD course across all disciplines using several Giraffe creativity tools…see their site

DINZ National Design Conference Day – Sustainability and Imminent Change
Friday 10th October 2008, Auckland War Memorial Museum

The conference will include outstanding design practioners, and also experts in marketing who can offer vital insights into the decision making of clients and consumers. Architects will offer parallels in spatial design such as the use of bio-mimicry in the building of eco cities in China.

To read more about this exciting event click here

18th of September: Material Matters – Rob Holdway of Giraffe Innovation gave a talk at a boat trip along the Grand Union Canal to visit the Powerday waste recycling plant in West London.
Rob took the opportunity to introduce his work, knowledge of the environmental crisis and the important role that designers have to influence change in our wasteful society. The need to design out waste was paramount to Rob’s discussion. As designers we are very good at producing waste, but we are all very bad at using it, he explained. Read more on Rob’s talk on the boat trip on: and Hosted by the Design Council, greengaged was one of the highlights of this years London Design Festival, examining ecological imperatives, political and social drivers, and sustainable design strategies across disciplines from product design to graphics, service design to fashion.

Rob Holdway from Giraffe has been asked to speak at the Seoul Design Olympiad (SDO) 2008, which is very exciting and an honour for Giraffe. He will be talking about Design City, Design Leadership, Social Design and ‘Design is AIR’.
‘Design is AIR’ is the theme of Seoul Design Olympiad as it addresses the design discourse and exploration for the design of life, which communicates with nature’s elements: earth, water, fire, and wind. The air symbolises the energy flow within the void, design signifies the living energy that flows on our lifes.
Seoul has been designated as the World Design Capital (WDC) 2010. This is a project promoted by the International Design Allance (IDA) and entrusted to the International Council of Societies of Industrial Design (Icsid) for the purpose of ‘highlighting the importance of design, developing the economy and enriching culture through the use of design under the laedership of cities, and improving the quality of life withinh those cities’.