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Sustainable Design
Environmental Legislation
Carbon Footprinting
Innovation Management




Giraffe Innovation Ltd was acknowledged by The Guardian business pages as one of the UK's top green businesses due to its extensive experience in delivery of a wide range of sustainability driven projects to UK and global organisations. We are proud of our ability to engage clients, implement change and their culture.

Giraffe has a world leading team with a wide range of skills covering life cycle assessment (LCA), environmental management, and enviromentally sensitive design.


  • Carbon Management – Policy & Strategy
  • CA with a focus on GHG emissions including carbon footprinting – Companies, Products, Services, Individuals
  • Carbon Offsetting -to do
  • Environmental Management Standards – EMS
  • Water Management & Efficiency
  • Energy Management
  • Waste Management
  • Sustainable Design – Strategy and practical implementation - products and packaging
  • Environmental Legislation
  • Innovation Management Sessions – DART Technique “the worst thing you can be doing is to do well the things you shouldn’t be doing in the first place” & Eco-Dice – eco creating technique -to do
  • Environmental Competitive Benchmarking
  • Third Party (CSR) reporting evaluation
  • Enivironmental Research
  • Broadcasting – BBC TV, BBC Radio, Channel 4, Channel 5
  • SME & Corporate training seminars

Giraffe’s approach to projects combines analytical thinking and science with the creative ability to synthesise between different industries, techniques and cultures. The majority of our work through the consultancy Giraffe involves establishing a baseline understanding of the environmental impact of an organisation, or specifically a product or packaging, and identifying opportunities for reduction. We have identified over $150m and 50,000tCO2e saving for our clients. We describe this as Carbon led – redesign.

We work with small and large companies and UK Government. Most of our time involves helping companies avoid doing the ‘wrong thing well’.

Giraffe was formed in 2001 by David Walker and Robert Holdway. Our extended team is drawn from specialists and experts in the field of innovation management, environmental science and design. This includes 5 Phds, in related subjects and a combined experience of over 120 years in industry.

Examples of our work


RSA Changing Habbits Dumped
An Environmental Awareness Initiative from the RSA, Canon & Reco–Vie Recycling

Transforming the public’s perception of waste as ‘out of sight, out of mind’ and highlighting the environmental impact of our individual contribution to waste electronic products (WEEE).

For more info:
Changing Habbits

The Changing Habbits project seeks to visualise our individual impact on the environment. Create your habbit online by visiting the site.

For more info:

Rob on Dumped

Rob Holdway is an eco-expert presenter for Dumped... Dumped is a television first. Eleven unsuspecting volunteers are left marooned on one of Britain's biggest landfill sites for three weeks. Their challenge? To survive off the rubbish the rest of us have thrown out.

For more info: SEE Rob's Channel 4 Blog

Giraffe Innovation Limited * © Copyright 2011 Giraffe Innovation. All rights reserved.
Location: Unit 5, Tungsten Building, George Street,
Portslade, Brighton BN41 1RA
* tel: +44 (0) 1273 422099 * email:
“The worst thing you could be doing is to do well the things you shouldn´t be doing in the first place. Be one of those companies that does the right thing well.”
Does you company consider the environmental, social and economic impact of its activities throughout the supply chain?
Does your company see environmental legislation as an opportunity to reduce costs?
See how Giraffe has helped companies identify over £23M - €33m of potential savings
Giraffe can help you assess your product, packaging and organisation footprint to identify cost effective targeted reductions.